HCD Micro Masters

Strategic Design Management

Bringing together design thinking, management, and applied social sciences, the graduate program in Strategic Design and Management responds to the need for businesses and organizations to address complex 21st-century economic, environmental, and social challenges.
HCD UX/CX certification

Make an impact through design strategy

HCD-Micro Masters



The HCD Micro Masters | PGDPD in SDM is awarded for completing 27 credits spread across 12 Modules. The program features a progressively sequenced curriculum including theory and practice through digital studios and seminars.
Studio-Based Approach
Collaborate and experiment in a hands-on studio environment where you think creatively, visually, and boldly about business management and organizational strategy.
Real-World Relevance
Gain experience in designing and managing organizations, working with leading-edge partners in business, nonprofit, and public sectors, and with industry-leading faculty.
Entrepreneurial Opportunities
Access partner start up incubators for design-led entrepreneurial research and enterprise development support, including an alumni mentorship program and fellowship, incubator, and accelerator options.
Applicant Profile
This SDM-designated program is ideal for early- to mid-career professionals seeking to enhance their existing capabilities with design strategy skills and to cultivate next-generation organizational practices.
Industry leaders - Mentorship
The HCD school works very closely with industry in creating a bridge between industry and our pedigree. Leaders of industry partnered with hcd in creating the new design leaders of tomorrow.

Strategic Design and Management Curriculum

1PGDP 1.Strategic Design and Management in New Economies
This course exposes and introduces the students to the contexts, the complexities, and the conditions of the external environment (i.e., technological, socio-political, economic, and demographic) of the new economy based on services, experiences, and transience. These, in turn, present opportunities, challenges, and a new mandate for leadership and innovation on design-intensive and creative firms that are slowly subsuming traditional consulting practice. How to design, manage and improve those design firms will require new design-managerial capacity. Students will investigate the aspects and angles of this ongoing transformation of and in creative industries and will be presenting research and critique/commentary via seminal works in the field.
2PGDP 2. Sustainable Business Models
This course develops students’ technical and practical abilities, capabilities, and competencies to innovate in order to commercialize and capitalize on value-creative ideas and solutions in the areas of sustainable and service design. It will engage students in developing real-life innovation implementation and operations models, strategies, and executions. The seminar will focus on developing design innovation, business modeling, and execution design capabilities and competencies with reflection, coaching, mentoring, and organizational development methodologies.
3PGDP 3. Managing Creative Projects & Teams
• Introduction to 2 dimensional and 3-dimensional form. Radii manipulation in 2D and 3D form • Exploration of surface textures in different materials. • 2 and 3D Form transition. Exploration of form to develop imagination and insight. • Use of metaphors to generate new forms. Concept of the family of forms. • Introduction to 3D geometry. Basic 3D Forms: cube, tetrahedron, octahedron etc. And their imaginative use in generating complex forms and structures. • Use of combinatorics as a method of 3D form generation. • Form, material and process relationship.
4PGDP 4. Managing Creative Projects & Teams
The course will examine prevailing innovation frameworks such as reverse, open, and disruptive innovation to identify and categorize contemporary innovations. How innovators describe their innovations and processes will be examined, compared, and assessed regarding their validity and applicability. Additionally, the course will explore and encourage the development of leadership skills for entrepreneurs.
5PGDP 5. Science and liberal arts
This is an exposure course to Indian thought and traditions which will cover various domains like Indian visual art, oral traditions, music, dance, theatre, science, health and architecture and society that make India stand out uniquely as a nation because of its diversity of cultures, languages, religions and customs Visual Art – Traditional and contemporary schools of Indian Art, folk art Oral Traditions from the ancient to the present Music – Classical (Hindustani & Carnatic), Semi-classical, Folk, Fusion Dance – Classical, Folk, Contemporary Theatre – Traditional (Natashastra), Contemporary, Puppet Theatre Science – An understanding of the scientific approach to everything and the holistic approach to it and how it influenced all aspects like health, architecture, management and even the arts. Post-independence understanding of India as a nation and bridging the wealth of the past with the potential of the future.
6Integrative Workshops 1
In this course, we explore the creative process. It is not simply about what we make or how we make it, but why? What do you do with an idea? Is there more than one way to approach an assignment? How can research become part of this process? You will engage in a series of cross-disciplinary projects that ask you to make up and define your own rules. You will actively: question, observe, visualize, play, fail, reframe, experiment, fabricate, and reflect. In Integrative Studio 1, projects scale from the individual to the collective. You will start with the self and then enter into a conversation with your peers before moving into a collaborative group dynamic. Finally, you will use research conducted in Integrative Seminar to inspire a culminating project which utilizes skills built over the semester across courses. At the heart of the integrative model is the connection to your Integrative Seminar class. Our goal is to make reading, writing, and critical thinking essential components of the art, design, and strategic thinking processes. The two courses are tied together conceptually through a shared theme and through bridge projects.
7PGDP 7. Introduction to product ergonomics
Introduction to the concept of ergonomics in design • Analysis of MME system design, How to assess the interface design, Design methodology • Body dimensions and is an application in design • Dimensional optimization for the population and use of percentile • Design for the physically challenged • Mini Project work involving Ergonomic design research for product systems.
8 PGDP 8. Regulatory & Ethical Contexts
This course exposes students to new information technologies as products and production modes in their own right. Course topics include the eclectic and diversified public, private, and mixed governance structures for Intellectual Property Protection, Security, Privacy, and regulatory practices of firms. The regime is transforming with new rules and expectations; astute managers of design-intensive firms must learn how to act expediently and effectively on behalf of their clients in a quickly shifting environment. Students will learn how to navigate this environment via case studies, role play, and mock court trials.
9PGDP 9. Experience Design (PD2)
The emphasis of the course is on group design projects. The selection of the projects is based on the possibility of user interaction leading to innovation. Projects end with a comprehensive presentation through working/mock-up models, design drawing, and a report. • The project is supported by a detailed discussion on various stages in the design process, emphasizing the complementary nature of systematic and creative thinking.
10PGDP 10 Design issues
This course will contain two predominant approaches. The first is reflective, which will help students ponder the fundamental yet subjective questions like what makes a good designer. • It will deal with the tangible and intangible relevance of broadening one’s perspectives in Arts Aesthetics, Science, and Technology to design.
11 PGPD 11 Design Research Methodologies
This course offers an introduction to research methods used in the design process for post- graduate students of all branches of design. Topics which will be covered include: Introduction to qualitative research methods used in design, Introduction to quantitative methods, exploratory, inferential and casual research, Research Design and Introduction to Reading research and Reporting research.
12 PGPD 11 Design Mini Project
Follow the design process: empathize with users, define pain points, ideate solutions, create wireframes and prototypes, test and iterate on designs Understand the basics of research, like planning research studies, conducting interviews and usability studies, and synthesizing research results Apply foundational design concepts, like user-centered design, accessibility, and equity-focused design
13 DIploma Project
The experience design projects are chosen in film and video, typography, information design, graphic design, illustrated books, and book design, animation, and interaction design. This is the equivalent of the final dissertation project leading to a diploma in Experience design Design.

Invest in professional goals.
Enroll in our fall semester now.


hcd micro graduation certification

Be Future-ready

With serious CX / UX engineering HCD certifications